Trends and Challenges in Corporate Real Estate

Abstract

We provide an insight into the current and future role of CRE managers. Typical roles and responsibilities of CRE managers are described, with a focus on the key defining characteristic of CRE being the link point between the organisation and the property industry. The challenges of managing conflicting demands between different parts of the organisation are explored. We give our views on the current challenges for CRE managers, with the development of sound business strategies, effective teams and project delivery performance being the key to successful CRE. We find that competence in the property arena is no more than a pre-requisite for the CRE role. An exceptional CRE manager must also understand their organisation and possess excellent leadership, management and communication skills. We conclude that the focus of advisers and academics should be on helping CRE managers extend their reach and capabilities in organisational management, through the transfer of leading business and strategic thought into the CRE environment.

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Keywords

Corporate Real Estate (Cre) - Corporate Strategy - Cre Challenges - Cre Training - Property Strategy