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Capital Strategies for Survival for a Property Development Company During an Economic Crisis

Author/s: Sonthya Vanichvatana, Annop Peungchuer

Date Published: 1/01/2009

Published in: Volume 15 - 2009 Issue 4 (pages 378 - 397)

Abstract

During an economic crisis, it is crucial for a property development company to empio) appropriate survival business strategies. This research investigates, via both in-deptl interviews and questionnaire surveys, property development companies in Thailand who have been able to survive the 1997 - 2000 crisis and are working through the 2008 -2009 crisis. Perception level to keep good credit with lenders has significan relationships with the types of property developed. There are more strategies to acquire capital other than loans from banks. Developers whose registered capital is less than 500 million baht (USD 14.5 million) preferred acquiring capital from shareholders, while those with higher registered capital preferred a strategy of expediting sale and transfer.

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Keywords

Capital Strategy - Economic Crisis - Property Development

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