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Internet Business Strategies by Property Companies in Malaysia

Author/s: Muhammad Najib Razali

Date Published: 1/01/2008

Published in: Volume 14 - 2008 Issue 3 (pages 239 - 256)

Abstract

This paper presents the results of a study of property development companies in Malaysia on their internet business strategy. Data was collected from various real estate related companies’ web sites. The services and information offered in these web sites are discussed and used to describe the growth of internet usage in these real estate businesses. Most of the real estate businesses in Malaysia are still in the infancy stage of using the internet as a tool in business. However, some of these companies do have adequate information regarding their internet business strategy which would improve their business competitiveness.

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Keywords

Internet - Malaysia - Property Companies

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